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Featured Video
Business Is Complicated. And It Moves Fast.
So why are you trying to describe the future of your business with text? Check out this fast paced, high powered video that drives home the point. Visualize the future of your business with iRise.

Browse our selection of videos highlighting iRise and its products!
4:18
iRise
This video gives an overview of iRise, an enterprise application visualization platform used to quickly visualize and define business software.
4:57
iRise
Ever wonder why software projects crash and burn more often than not? This short video shows you why, in language everyone can understand!
:23
iRise
iRise visualizations let business people, end users and developers fully experience and interact with critical business systems before development.
3:00
iRise
This video is a hilarious look at the typical stakeholder review meeting. Check out the South Park Boys as they try to gain consensus on what to build!
39:04
Lemuel Lasher
CSC
Lemuel Lasher has been the Chief Innovation Officer at CSC for six years. That experience has taught him a few things about what it takes to foster innovation. In this amazing video, Lem outlines the strategies that CSC has employed to bring a culture of innovation into the entire organization.
37:30
Wing Lee
Sprint
Wing talks about how technology is driving the merger of the virtual and real worlds in new and interesting ways that will affect how we work, play and interact.
:47
iRise
This video won the top prize in the "Visualize the Prize" video contest. A man prepares dinner for his girlfriend while asking the question, "What if there was a way to learn from your mistakes without ever having to make them?"
:55
iRise
A runner-up in the "Visualize the Prize" video contest, this video looks at iRise through a unique lens!
:59
iRise
A runner-up in the "Visualize the Prize" video contest, this video uses an interesting analogy with a winery that doesn't reveal the finished product until the very end. "Now that calls for a celebration!"
29:35
Marty Chuck
The CXOs
Marty Chuck (former CIO for EA and Agilent Technology) gives an inside view of the psychology of a CIO and he looks into the crystal ball to make some interesting forecasts for how CIOs are thinking about spending in 2010 and beyond.
37:36
Kevin O'Connor
User Insight
Kevin presents his views about usability, not just for products, but for the entire customer experience. He shares best practices for using visualization to integrate the voice of the customer into the product lifecycle.
32:06
Amar Handspal
Autodesk
Amar talks about the benefits of design innovation across all industries. The result? Time, money and resource savings, decline in errors, reduced time-to-market, improved quality and further advancement of innovation.
21:25
Gary Beach
CIO Magazine
As publisher emeritus of CIO magazine, Gary has his finger on the pulse of the CIO community. This session will take the form of a lively on-stage interview with Gary, where we will explore the latest trends.
44:10
Barry Libert
Mzinga
In this video Barry Libert, the CEO of Mzinga, discusses how business professionals of all kinds are interacting with a growing ecosystem to advance their skills and careers.
39:50
Doug Hubbard
Author & Risk Management Expert
Doug gives an outstanding presentation that discusses risk and how to measure risk in advance of making critical business decisions. Doug talks about the causes of overconfidence and the steps we can take to use metrics for incremental improvement.
8:35
Emmet B. Keeffe
iRise
iRise's CEO and co-Founder Emmet B. Keeffe III discusses the emerging role of visualization in the software development process.
3:15
iRise
Speed. The parallels between high performance auto racing and high performance businesses are clear. Competing at the highest levels of sport or business, demands vision, strategy, teamwork and flawless execution.
2:05
Patrick Whitney
Institute of Design
Patrick speaks to the paradigm shift of companies exploring customer experience first and how iRise facilitates that process to develop better, more usable products.
5:08
Emmet B. Keeffe
iRise
Emmet B. Keeffe III from iRise talks with Jon Brodkin about the explosion of enterprise application development for the Apple iPhone, and how the developers can visualize applications with tools from iRise.
22:58
Dick Rutan
Scaled Composites
Drawing from his own experiences, Dick Rutan focuses on delivering practical advice for individuals and businesses that want to break down barriers to creativity and fully realize the potential for innovation.
25:35
Brian Binnie
Scaled Composites
Brian was the pilot of the X-Prize winning rocket flight from Scaled Composites. He talks about how to find innovators and fresh ideas, how to break down barriers to innovation, leveraging technology to get the job done and how small teams can work to achieve the impossible.
1:39
iRise
Business is complicated! So why are you trying to describe the future of your business with text? Check out this fast paced, high powered video that drives home the point. Visualize the future of your business with iRise.
Browse videos to see what our customers are saying!
4:16
iRise
During Fusion, the iRise User Conference and Industry Summit, customers talk about the amazing impact iRise has had on their companies.
46:32
Guy Hamblen
UPS
Leveraging application visualization to get the right applications to market faster, with lower cost, is fast becoming a proven strategy. In this case study UPS outlines how to get the most out of this kind of transformation by focusing on people, process and technology.
4:09
Marvin Balliet
Merrill Lynch
In this case study, find out how visualization from iRise helped Merrill Lynch deliver a new global wealth account opening application in half the time expected, with far lower cost. The application is credited with saving 50,000 hours of employee time annually.
17:07
Monica Longmire
JPMorgan Chase
iRise is being used by many organizations within JPMC, including the customer experience team, which has created an interaction pattern library - a set of reusable visualization components. Pattern libraries are an effective way to enforce usability best practices and branding standards.
28:09
Brad Ruiter
Haworth
In this case study Brad talks about how Haworth used visualization to compress ideation, requirements definition and design into a single step. Visualization has been used across a broad range of projects including new website, a custom SAP module and the company's first iPhone application.
28:22
Scott Gilliam
FedEx
This case study outlines a two-year journey at FedEx to standardize on visualization. Hear how iRise was initially adopted by the eCommerce team and then rolled out to many other business units. Top 5 recommendations are presented for companies that are undergoing similar transformations.
30:47
Dr. Richard Frost
General Motors
After performing global pilots, General Motors has standardized on visualization from iRise, which allow the business to visualize their business processes, clarify system behaviors and gain global consensus before the start of development. Watch this case study to find out how GM has adopted iRise.
34:33
Dr. Guido Sacchi
CompuCredit
Disciplined Innovation is at the heart of today's competitive advantage. The presentation focuses on balancing the key ingredients of idea generation with execution, including the challenges that present themselves along the way and some practical solutions to succeed in the innovation arena.
28:49
Dora Baltrusaitis
Kirk Tsai

Comerica
Using iRise to visualize new ideas, define and validate user requirements and obtain buy-in and approvals from executives, Comerica Bank reduced requirements-related defects by 80% for a large corporate portal project.
34:28
Roberta Henson
Regional Grocery Chain
Roberta and her team have leveraged iRise to increase business responsiveness by building an internal visualization community of practice. This case study offers best practices for setting up a community of practice and visualization center of excellence to help drive successful adoption.
28:09
Aleisha Djuricic
Northwestern Mutual Life Insurance
This case study highlights how NW Mutual Life used iRise to help raise awareness for a user centered design approach to application definition. Aleisha talks about how quick win projects can be used to gain support for visualization as a strategy to promote better designs.
25:02
Ellen Baker
Asurion
This case study focuses on how iRise was used in the ergonomic redesign of a strategic call center application, used by over 4,000 agents at Asurion and how the project was delivered with zero rework on the first try.
22:45
Karen Uetz
Blue Cross Blue Shield of Michigan
Blue Cross Blue Shield of Michigan offers a roadmap for how to evaluate visualization for your organization. A specific example is outlined where BCBS Michigan visualized a new member portal as part of the technical proof of concept.
19:47
O'Dell Hutchison
M.D. Anderson Cancer Center
This incredible case study highlights how visualization from iRise can be used in a rapid, iterative definition and delivery process to speed delivery of a complex set of electronic medical record applications by 40%.
29:00
Cynthia Bacani
Citibank
Off-shoring provides advantages, but it must be approached carefully. In this case study Citi Cards offers best practices for leveraging visualization to improve communication with offshore development resources to accelerate delivery of applications with little rework.
26:45
Jayson Murray
John Totoiu

First American Title
iRise is being leveraged at First American in an on-shore/off-shore model for both business analysts and developers. This case study discusses how a group of India-based employees uses iRise with their onshore counterparts and the processes by which the global teams collaborate in real time.
25:30
Max Nelson
Ally Bank (GMAC)
In this case study, Max talks about recovering his investment in iRise on his first two projects: launching U.S. and Canadian websites. Max discusses how the team overcame hurdles faced with adopting visualization and how his team has been recognized for dramatically lower defect rates.
25:48
Mary Zyrkowsky
KeyBank
KeyBank is a study in innovation. This case study highlights how visualization from iRise fits nicely into an advanced "build vs. buy" strategy in an Agile development process to both secure buy-in and manage expectations for enhancements on a number of diverse projects.
27:55
Luke Borgnis
Wells Fargo
Luke provides a comparative case study between two projects within the same corporate program demonstrating how iRise can be used for competitive advantage through a User Centered Design (UCD) approach.
34:23
William McCary
Brink's
Visualization can be very useful in defining upgrades to existing systems. This case study outlines how iRise was used on a major upgrade to a key trucking application that tracks daily armored truck pickups and deliveries from bank branches and other customers.
18:59
Keri Jones
Major Financial Instituion
Find out how a major financial institution uses iRise to increase agility in their blended Agile/waterfall environment. Keri discusses how visualization fits nicely into a rapid, iterative application development process that has now been adopted by much of the organization.
34:47
Corey Glickman
Capgemini
Corey talks about the transition from information technology to business technology as CIOs become more strategic and look for ways to help their companies compete in the marketplace. Corey explains how Capgemini is using visualization to redefine their services and move up the value chain.
19:07
Jason Geer
Bank of America
Bank of America, uses iRise and IBM Rational Requisite Pro to manage over 2,000 projects a year. Jason talks about moving visualization to the beginning of their software development process to support the initial ideation and scoping discussions to have the greatest business impact.
20:23
J.J. Perry
Joe Ruvalcaba

VHA
This case study focuses on VHA's use of visualization to gain control over "runaway" requirements sessions and support the transition to an Agile development process. Although just beginning their adoption of iRise, VHA has already seen a lower software defect rate software and dramatically lower rework.
20:46
Scott Marvel
Deloitte Consulting LLP
This case study from the Information Management Tax Practice for Deloitte Consulting focuses on using visualization to win, and then deliver, a large tax management application for a large oil and gas company.
35:08
Suzanna Goldstein
Genentech
This case study focuses on how iRise has been used to implement a physician's portal and how visualization was leveraged to gain valuable clinician feedback in short bursts of review time. iRise was instrumental in enabling the team to launch on time and on budget.
24:24
Dan Swedberg
U.S. Dept. of Veterans Affairs
Visualization was used at CACI in an innovative process to implement a clinician facing application for the VHA. This case study explains how an innovative process was leveraged alongside iRise to streamline the definition for a large, complex healthcare project with a diverse group of stakeholders.
25:17
OneSpring
iRise partner OneSpring presents the evolution of its Stream Process™ for application definition that brings together analysts, designers and programmers for Joint Application Modeling sessions. One client recovered a failed project, defined 2,800 requirements in 4 months and saved $500K on a single project.
25:17
Paul Taroli
Susan Johnson

CSC
CSC has a vision to bridge the "Biz2IT" gap through collaboration, communication and innovation. This presentation discusses how CSC has established a visualization center of excellence and how CSC is leveraging visualization to differentiate and deliver powerful results to their clients.
28:54
Brad Mooberry
ad2
ad2 is an award winning interactive agency that uses iRise in place of traditional wire frame documents. On one project their client claimed, "we had just saved them 6 months," which was attributed to interacting with a visualization rather than a collection of static pages.
30:34
Ramesh Rajagopalan
Del Taylor

Deloitte Consulting
Many companies often struggle with communicating with their offshore development teams, which can lead to higher cost and project delays. This case study offers some advice on how iRise can be leveraged to solve these issues and get offshore development done on time and on budget.
25:35
Michael Terrett
id8
Watch this case study video to find out how to use iRise to successfully visualize rich Web 2.0 behavior with no loss of fidelity or functionality. This ability has empowered id8 to help their clients deliver competitive, cutting-edge consumer-facing applications.
25:37
Jason Moccia
OneSpring
Based on real-world consulting experience on a variety of projects leveraging iRise, OneSpring sheds light on how visualization can be used as a strategic weapon to drive better project outcomes.
28:37
John Birgbauer
Shawn Thomas

Xede
This case study discusses how internal competency centers around visualization can be established to ensure the execution of consistent processes, enhance organizational learning, and drive best practices.
2:41
Corey Glickman
Capgemini
Corey shares the story of how iRise has become the language of visualization at Capgemini. It's helped improve their customer dealings and their time to signoff.
1:26
Carol Lindstrom
Deloitte & Touche
Carol talks about the difficulty in helping business users visualize something being done in a rapid environment and how the iRise tool has helped put the power back in the hands of business people.
1:07
Peter Chung
Morgan Stanley Venture
Peter speaks about iRise and their product. iRise Studio solves a problem that everyone can articulate, but none had come up with a solution that doesn't involve blood, sweat and tears.
2:03
Jason Salzetti
Deloitte Consulting
Jason speaks of the strategic alliance with iRise and the value of the iRise product in Deloitte's work with offshore development teams.
2:18
Patrick McClellen
SunTrust Bank
Patrick talks about his real-world experience of building confidence through collaboration and bridging the gap between business and IT using iRise.
1:56
Suellen Garr
Westfield Insurance
Collaboration in the software design process is critical. With iRise you are able to test and iterate faster and cheaper than ever before.
Browse our selection of videos highlighting iRise and its products!
1:26
Carol Lindstrom
Deloitte & Touche
Carol talks about the difficulty in helping business users visualize something being done in a rapid environment and how the iRise tool has helped put the power back in the hands of business people.
1:07
Peter Chung
Morgan Stanley Venture
Peter speaks about iRise and their product. iRise Studio solves a problem that everyone can articulate, but none had come up with a solution that doesn't involve blood, sweat and tears.
Browse our selection of videos highlighting iRise and its products!
11:14
iRise
Discover where things are, how to set up preferences and start your first project using iRise.
13:38
iRise
This section of the demonstration answers the question, "What is a simulation?". Two scenarios of a finished simulation are shown, as well as an introduction on how simulations can be shared with stakeholders.
2:08
iRise
Masters and templates are reusable definition assets that can save you a lot of time as you use iRise to visualize multiple projects.
13:15
iRise
This section of the demonstration answers the question, "How are simulations created?". A brief tour of iRise Studio is provided, and a simple simulation is created on the fly.
2:17
iRise
iDocs are an on-the-go version of an iRise visualization designed for gathering feedback from outside stakeholders.
9:11
iRise
This section of the demonstration is a mock stakeholder review. An iteration of a simulation is shown to stakeholders for feedback.
2:09
iRise
A review on how you can capture text requirements along with the visualization of business applications.
25:03
iRise
A look at page Components and what they do.
2:09
iRise
Collecting and managing feedback is one of the most important aspects of making sure you're building the right application.
3:15
iRise
This video features OneSpring and their pre-configured visualization template for the Apple iPad and iPhone using iRise.
1:31
id8
This simulation was developed by our partner id8 and it shows a handheld scanner with dynamically driven products and barcodes. This simulation can be used as a fulfillment of requirements, an accurate method of early usability testing for workers in a wide physical range, or as a training tool before the application is finished.
1:36
iRise
Walk through notes act as a tour guide for your intended audience. Learn more about them in this video.
3:12
iRise
The iRise product offering is different from all others because it offers tools for true collaboration. Learn more about it here.
2:31
iRise
Incorporate business logic to develop true test-drives in your simulation without databases.
2:17
iRise
This video features specific workflows through the application that the stakeholder can follow and review, to ensure fast and accurate feedback.
3:00
iRise
Is it live or is it iRise? Datasheets are the feature which make it possible to create interactivity.
2:04
iRise
More complex website behavior opens the door to poor web design and confusion on the part of the user. Now more than ever it’s important for project managers and programmers to visualize complex applications before coding.
25:35
IBM & iRise
This video focuses on how iRise visualizations can be used with IBM Rational Requisite Pro to ensure that requirements are visualized and then managed comprehensively in downstream organizations.