El Segundo, Calif. – June 18, 2008 – iRise®, the world’s leading visualization solutions company, announced today the formation of iRise Labs, a vehicle for concept testing ideas, launching early stage products and solutions, and rapidly iterating and evolving them based on research and direct customer feedback. The first iRise Labs offering is the release of iRise On-Demand for software trials delivered via a software-as-a-service (SaaS) model.
The iRise On-Demand for Trials service provides a hosted version of the iRise Definition Center for those that want to quickly assemble and collaborate globally on working visualizations of software applications without the delay or dependency of having to procure server hardware and install server software during the pre-sales evaluation period. iRise On-Demand for Trials is now generally available and can be leveraged by contacting iRise sales at (800) 556-0399.
“Having a venue to test market ideas and early stage products is essential to accelerating innovation and getting it right the first time,” said Maurice Martin, president, chief operating officer and founder of iRise. “The mission of iRise Labs is to foster innovation by providing an agile environment that gets products from the Labs and into the hands of customers quickly. As a window into ideas for products and services we’re working on, it’s a prime opportunity for our community to weigh in and help shape future offerings.
iRise offers a collaborative software platform that enables businesses to quickly visualize and “test market” applications before a single line of code is written. For the first time, business people can validate what they need, and then communicate their ideas to others using visualizations that replicate the exact look, feel and behavior of the proposed solution, taking the guesswork out of application definition. Just as computer-aided design (CAD) tools transformed the automotive, aerospace and semiconductor industries iRise is now transforming the global business application market.
With thousands of projects completed successfully, the value of visualization has proven to be enormous for businesses in highly competitive markets:
- Get to market twice as fast;
- Eliminate 30% of project costs;
- Ensure success of global sourcing strategies; and,
- Improve customer experience.
Over the next few months, iRise Labs will be launching a series of exciting new products and solutions aimed at expanding the business application visualization market. For more information about iRise Labs, visit http://www.irise.com/products/iriselabs.php or email labs@irise.com.
About iRise
iRise is the world’s leading provider of visualization software for business applications. Visualization is quickly becoming a critical competitive advantage for businesses to more effectively communicate their needs to technology teams and give everyone involved the ability to fully experience applications before they are built. Companies of all sizes like the Social Security Administration, UPS, Wachovia, M.D. Anderson Cancer Center, Manpower, CompuCredit, Capgemini and many others use iRise to “test drive” their applications before building, which accelerates time to revenue, improves customer experience and drives costs down. At iRise, our vision is that by 2020, all business software will be visualized before being built, the same way that every car, airplane and building is visualized today. Headquartered in El Segundo, Calif., iRise is backed by Morgan Stanley Venture Partners and Deutsche Bank and has sales offices across North America.
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iRise is a registered trademark of iRise. All other companies and products mentioned are trademarks and property of their respective owners.
