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 SunTrust Eliminates Rework for Merged Online Banking SolutioniRise helps business owners exceed 95% customer retention in just 30 days.When SunTrust Bank merged with NCF in 2004 the pressure was on to deliver a new, merged online banking portal quickly to prevent customer defections. The business analyst team at SunTrust used iRise enterprise visualization to quickly simulate the entire new banking site in just 4 weeks. During that time the visualizations were used to drive stakeholder review and approval, steering committee approval, marketing approval and to conduct usability tests directly with SunTrust customers. Using the iRise visualization as a visual guide, the development team then delivered the final application into production in just 5 months with literally no rework. And the business goal of 92% customer retention in 90 days was exceeded wildly; SunTrust was able to retain 95% of the NCF customers in just 30 days after the launch of the new site. Learn More about SunTrust and iRise »
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 Using iRise, SunTrust was able to: Accelerate Delivery
Cut Project Cost “
With iRise simulations, we are able to ensure that we are building the right applications for our customers the first time.”
David Nix
VP of Online Banking SunTrust  |
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