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In Their Own Words

"A tool like iRise places the spotlight on the holes and gaps, and forces the core team to solve them. Through the process of iteration and refinement we actually reached the point where we could hand the project off to the developers and with a reasonable degree of certainty knew that what would come back at the next meeting would look and act like what we had envisioned and designed. Additionally, the application we created is ours, instead of the developers interpretation of what they thought we wanted."

"The quality of software requirements is a limiting factor on the
success of software development projects. When it comes to getting
requirements right, companies struggle on two primary fronts:
requirements definition and requirementsmanagement. But the market
places a disproportionate emphasis on tools for requirements management.
The real opportunity for improvement lies in requirements definition and
in how different development methodologies treat changing requirements."
"Poor requirements practices alone can doom any application development
initiative. No matter how wellarchitected, well-constructed, or
well-tested an application might be, it is essentially useless if it
fails to meet business needs. Defects in requirements are the source of
the majority of defects that are identified during testing, and problems
with requirements are among the top causes of project failure."
"...when business stakeholders aren't in close communication with the
development team, the importance of proper requirements definition only
increases; for this reason, requirements definition is even more
critical in the context of outsourced software development and
maintenance."
"Embracing different media for requirements definition helps involve a
wider range of constituents in the process and helps ensure requirements
aren't excluded merely because of their format."
"Requirements definition tools to improve the initial quality of
requirements. Better requirements definition practices reduce the number
of defects and the amount of rework resulting from misunderstood
requirements, misarticulated requirements, and unknown requirements.
High-fidelity prototyping tools in particular help increase business
stakeholder engagement in the requirements definition process and help
IT secure real buy-in - as opposed to just formal sign-off - on
requirements."
“The Root of the Problem: Poor Requirements,” is by Carey Schwaber
of
Forrester Research, Inc., dated September 1, 2006

"The iRise simulations allow us to rapidly and iteratively validate the client's needs early in the process ensuring we have the right requirements from the start."
"Working with the iRise simulation platform enables us to fully optimize the solutions into our customers’ functionally-rich environment.”
Chris Dalton, CEO
Acquity Group

"Every so often you see an idea that seems so intuitively obvious, you wonder why no one, including yourself, had ever thought of it before"
Chris Lindquist, Editor
CIO Magazine

"In a couple of days, iRise created a working prototype [for Judy McConnell, senior business analyst, Sentara Healthcare] that demonstrated everything from initial data entry to sending a confirmation e-mail."
Megan Santusos, Editor
CIO Magazine

"iRise is a great device for a CEO to have in his pocket."
Glen Haney, Fmr. President and CEO
Dataquest

"It takes away the mystery. You don't see the technology so you're really able to focus on whatever the business problem is."
"They can see it and they can work with it so you don't get surprises like you used to."
Carol Lindstrom, Vice Chairman
Deloitte Consulting

"No single factor is responsible for more wasted effort, rework, or failed projects than inadequate requirements."
"For many companies, improving the communication of requirements between IT and business managers-both gathering the requirements from the business and confirming understanding to the business-is the single improvement with the biggest measurable impact."
Carl Zetie, Vice President
Forrester Research

"Simulation with iRise ensures the solutions and services we deliver are exactly as intended."
"iRise 5 will have an immediate impact on our ability to reduce the time it takes to agree on project specifications with our clients. The introduction of interactive documents and a free reader make simulations truly portable. iRise continues to revolutionize the way organizations define applications."
"We're going to see a complete paradigm shift in the way applications are defined."
"I would say get on board now so you're not left behind."
Scott McDowell, Founder
OneSpring
| Peter Chung | Executive Director, Morgan Stanley Venture Partners |

"Morgan Stanley Venture Partners is excited to help iRise fix an endemic problem that affects every Fortune 500 company and that has been believed to be unsolvable"
Peter Chung, Executive Director
Morgan Stanley Venture Partners

"The ease of use and the nontechnical focus of iRise are admirable. If a picture speaks a thousand words, then a visual snapshot of what an application should look like—along with a clear set of requirements—should help any organization refine a design even before coding begins."
Richard V. Dragan, Editor
PC Magazine
| Phil Lanzafame | Product Manager of Internet Products, Sentara Healthcare |

"By simulating applications and visually validating requirements prior to development we are prescribing to the adage - an ounce of prevention is worth a pound of cure."
"Before adopting iRise, our highly skilled business analysts relied on tools like MS Word™, MS PowerPoint™ and static screen shots which are not suited to visualizing and validating business requirements for complex, industry-specific applications."
"With iRise, we are empowering our analysts with a sophisticated software visualization platform that allows them to quickly and unambiguously communicate with business and IT ensuring mission-critical applications meet the needs of our employees, patients and physicians."
"With a clear, concise set of requirements in place before development we are able to significantly reduce rework costs as well as begin other post-development activities such as testing and training in parallel."
Phil Lanzafame, Product Manager of Internet Products
Sentara Healthcare
| Maggie Hendrie |
Lead User Experience Center, Sony Pictures Entertainment |

"Decisions like this [iRise] will help us reach a previously announced transformation goal of reducing our overall annual operating expenses by $1 billion by 2006."
"iRise shaves off months of suspense."
"Application simulation removes the uncertainty from the development process and affords us additional leverage to create a more descriptive, enforceable, and traceable project contract with the outsourcing developer. This improves the quality of our execution, accelerates project resolution, and ensures strong management of our outsourcers."
Wing K. Lee, Director of IT Strategy & Research
Sprint

"If we hadn't been able to deploy applications that worked as expected on schedule, our ability to retain customers would have been severely impacted."
"We had complete buy-in [from management] upfront in the process."
"The simulation process eliminated a lot of the back-and-forth sessions that delayed prior projects. The upfront buy-in allowed the [SunTrust] developers to work on integration and scale rather than on a long list of change orders."
"The benefits of compelling online products and services are impressive in terms of impact to the bottom line, increased loyalty and customer acquisition."
"As we began the project to deliver an enhanced online experience for our customers, we knew we needed a more effective way to validate user requirements. With iRise simulations, we are able to ensure that we are building the right applications for our customers the first time."
David Nix, VP of Online Banking
SunTrust

"The impact was immediately obvious."
"This is one opportunity for me to make my requirements as crystal clear as I can."
"Now you're not going to have to say that in words, you're able to actually give them a picture and make it real."
"I really can't understand why anyone would not go with this approach."
Clint Pruett, Director of Knowledge Management
TWG

"Text-based requirements gathering and validation is no longer viable for complex business systems."
"By using iRise simulations, we can dramatically improve the process of defining software applications. Visual simulations are more engaging for the stakeholders and far superior to static, text based descriptions in communicating business needs. The result should be less rework and reduced project risk."
"We can now have a high degree of confidence that there will be no big surprises when we get to see the real system for the first time."
Melvin Brandman, Chief Technology Officer
Watson Wyatt, LLP
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